The growth of your coaching business is largely attributed to finding the right clients who trust your brand. The vital question that then arises is: How do you reach out to people who need your experience and expertise? LinkedIn is undoubtedly one of the best ways to connect with individuals across various professions looking for various types of coaching services.
Imagine that you can potentially reach out to 740 million people worldwide. That’s the number of users that are on LinkedIn. The transformation of LinkedIn as a platform is phenomenal. LinkedIn has grown from being a professional networking site to a massive digital marketing platform which when utilised properly can be the perfect social media heaven to market your business.
Here are a few actionable steps to reap benefits from the platform and increase your visibility, grow your followers and find clients for your coaching business:
1. Craft your LinkedIn profile to perfection
The most important part of your journey of connecting with clients is the first impression that you establish. A client or your follower should see you as an expert in your field and a reliable service provider. Inspiration serves as an important motivator for purchase. There are ways to strengthen your profile and they are as follows:
Headline: A strong profile should include a headline that clearly highlights what you do. The word coach is generic and doesn’t cover the wide range of services that you may offer. Avoid jargon, make it easy to understand, and keep it to the point. You need to differentiate yourself by specifying your niche as these 220 characters define why someone would choose your services. Please prioritise the important qualification/ credential above the others.
About: The about section is the business story you want to tell your audience. It is the perfect pitch that you are presenting to any potential client. This section can particularly add credibility to your service as you can showcase all the accolades that you have achieved till now. Apart from your achievements, the about section should also talk about the ways in which you would be helping a potential client. The answer to the following questions can help you craft a compelling section:
1. What are the challenges that they face?
2. What kind of coach do they need and want?
3. How can you fulfil those needs?
Apart from the credentials and accolades, having recommendations & references establishes your reliability.
2. Content engagement is key to success
Posting content and engaging with content already present on the platform is vital for growth on the platform.
Best content practices:
When it comes to posting, an ideal frequency is 3-7 posts per week.
Use about 3-7 hashtags per post. Those first 3 you use must be followed by millions. Those others can use more focused on the topic.
Posting different content types are crucial to generate interest in your page. Post text only, Polls, Carousals, and videos to showcase variety.
3. Networking and active presence on the platform
Creating our own content is important, but it is also great to engage in conversation on other people’s posts as well. You can engage with your connections by commenting on their posts and adding something that you know about the topic.
Try finding people that belong to similar niches and follow as well as try connecting with them. Engage by providing thoughtful comments on their posts.
Engage with a few influencers whose posts have a great reach as commenting on them will help in positioning your brand.
4. Find leads and reach out
As the goal of any form of branding and marketing is to sell your services, start finding leads on LinkedIn. But what are leads on LinkedIn? Leads are individuals who have shown interest in your profile or your content. If someone has shared your posts, commented on them or shown some form of interest, they might be more interested to know further about your services. You can also use LinkedIn analytics to find out about people who are often engaging with your content. You can reach out to those people and start a conversation on the topic through direct messages.
LinkedIn is by far one of the most important sites where you can connect with so many users and influence them to try out your coaching services. Leveraging this tool in the best possible ways will help you in achieving your dream goal.
We, at Auroara can help you beautifully craft your social media profiles to help you get more leads and monetise the platform to the fullest. Write to us at studio@auroara.com to know more about our services!
