QUICKSILVER

QUICKSILVER is a team of technology consultants passionate about making business work better. They help clients improve their performance through better use of technology and enhance their competitiveness through innovative ideas and strategies. The focus of Quicksilver is helping clients achieve their goals through more effective use of information, data, and people. We helped them to modernize their whole brand identity to reflect the technological excellence the team has.

The Client

Quicksilver helps companies with strategy, business planning and technology implementation. They act as internal consulting groups for companies undergoing rapid change and growth. Quicksilver came to us with the need of creating a new brand logo and a different identity. We were provided with the task of creating a new brand identity while matching the values of the company already present.

The Challenges

The main challenges were creating an entirely new brand identity with an existing company, and completely redefining the look of the brand in terms of the colours used and the logo. We also had to create a web design that was technically accurate but also warm and simple in the way complicated information on technology was presented.

Our Solution

We worked intensively on creating a logo that matches the brand value of Quicksilver. After a lot of research and sketches, we landed on a mouse click as the logo. We further conceptualised and improvised the logo with geometric shapes that further complimented the logo which greatly enhanced its meaning of the logo and significance. We then further innovated by making the logo as an animation on the website of Quicksilver.

End Result

The brand identity for Quicksilver was finalized with the icon and a full combination mark of the logo that was created by us. We also redefined a particular font called JOST to suit the sensibilities of Quicksilver and brought forth a geometric version of the font. We created the website having a contemporary day and night mode. The website was done keeping in mind the ways we can make Quicksilver a distinctive and exceptional brand.

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