Nelum Yoga

  • Brand Identity
  • Photo & Video Content
  • Web design
  • Social Media
  • Marketing

Nelum conveys the tradition of yoga in a modern context, geared to the needs of our time. Dynamic, powerful, and calm, the Nelum team accompanies the customer, and challenge him throughout the process of learning and discovering himself. NELUM gives space and time to connect with all facets of life. Discovering potential, feeling the limits, and feeling the power of connecting body, mind, and soul.

The Client

Nelum Yoga truly stands for everybody. They are a yoga studio with compassion. The founder of the brand, Marion, went on a spiritual path of self-discovery which led her to India and Indonesia and after a beautiful journey into the world of Yoga she started her studio: Nelum.

The client came to us with the general brand vision and idea for a studio. She wanted help in building up a brand with a unique identity, proposition, vision, and future. Another important perspective the owner had was creating a brand decoupled from her personal identity. There can be similarities, but she wanted the brand to have its own exclusive features and audience. The client was very particular about the details and wanted a brand that would stay true to the vision of Marion and how she wanted to move forward with the brand.

The Challenges

We started to first work with the founder as well as the interior design architect to not only present the brand on social media platforms but to also make sure that there is brand consistency regarding the studio when people visit, they should feel at home. We then created a website that was easy to navigate but was also packed with key features such as automated booking for yoga classes. The content for the brand was diverse and mixed ancient and contemporary definitions of yoga and movement practices. We came with modern images supported by earthly and welcoming tones as the brand voice. We built the brand right from its roots. Regarding the name of the brand, we had branding workshops where we came together to bring forth a name and identity. Our client also wanted us to work on the various ways that she can market and advertise her studio.

Our Solution

We first started with branding workshops with the client to finalize the facets integral to a brand such as the brand identity, tone, values, and vision. We created descriptive mood boards to work towards the brand’s styles, colours and visual identity. We later went on to create the brand logo through intense design ideating sessions and later came up with a logo that is subtle, modest, and honest in its representation. Then we also worked on the website design with an automatic booking calendar for registration to classes. The website’s interface and backend were formed in such a way that it was uncomplicated and can be handled by anyone. The website interface was made straightforward keeping in mind that the teachers of the studio can make any form of changes to the website like adding new courses and the entire process was kept hassle-free. We then created an online and offline marketing and advertising strategy for better recognition of the brand. We held social media workshops to build audience engagement and increase followers on the social media pages.

End Result

The steps to create the perfect brand came to fruition with remarkable results. The logo was picture-perfect and looked flawless from every angle. The photo and video content that we created matched the tones of the brand, the logo as well as the yoga studio. The brand created was harmonious covering all the aspects of creating a memorable brand. The website matched the contemporary practices of the brand and was uncomplicated to navigate, the video, as well as audio content, matched the purpose of the brand making it effortless for Nelum Yoga to connect with its target audience. We also worked on online marketing campaigns and social media organic marketing which brought forth great results. For offline marketing, we helped in creating posters as well as getting testimonials from her clients and establishing business partnerships that would recommend her services to their clients. The most fulfilling part of the project was the founder Marion came back and told us that Nelum has transformed from being a studio to a brand and a more priceless feeling: it’s become home to many clients.

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