Raiffeisen

  • Concept & Ideation
  • Video spot

THE RAIFFEISEN BANK Region St. Pölten is part of the Raiffeisen banking group which is the biggest in Austria. 2,8 million people in Austria use the Raiffeisenbank as their preferred banking solution. The Raiffeisenbank Region St. Pölten represents the biggest area within the country and is a leader in innovation and customer relationships.

The Client

Raiffeisen Region St. Pölten reached out to us regarding doing a video spot about their new corporate headquarters. The client wanted a video that beautifully portrays the idea behind the new building, as well as the value system of the regional branch regarding the support systems and the care they extend towards all their clients. The client related to our work and the effort we make towards providing the best services for them.

The Challenges

The client felt it was important that the documentary should not be a grand display of the infrastructure and its luxury, but that it should be an immersive experience that will help the audience connect to the region, the bank and its customer support and its various services. The client also wanted us to display the entire region they are working at St. Pölten. Their other focus point was satisfying the needs of customers from various age groups and professionals ranging from teenagers, and families to businesses. They also wanted to use the video content created for all forms of media – television, social media (portrait and landscape modes), and their website.

Our Solution

We felt that a ten-minute documentary with a singular theme will not effectively convey essential emotions, so we divided the documentary. We employed the strategy of understanding their clients and creating the videos accordingly. The bank had client advisors for private customers, business customers and teenagers. And we wanted to carefully curate the video keeping in mind that we will have to show various aspects of the bank in the video to teenagers and business customers. We split the documentary into four parts: The roots, Growing together, Welcome to the club and Taking responsibility. Each chapter takes on a different part of the region according to the landscape and focuses on one type of customer. The first three different chapters focus on a particular landscape surrounding St. Pölten and a specific target audience be it private customers, teenagers or customers and they are about 2 minutes long each. The final chapter is named “Take Responsibility”, which is about the new headquarters and its employees, and it talks in detail about the headquarters and the pleasant employee experiences with the bank.

We planned ahead and recorded the entire documentary in 6K and modified the videos in such a way that it was easy to edit the video for any form of format.

End Result

The ten-minute documentary turned out to be a beautiful story with warm and inspiring substories forming the entire narrative. The client and their employees loved the video and cherished the moments of the lives which we brought alive through well-organized storytelling and mesmerizing visuals. The documentary comprised all the aspects of the bank’s work, their region, customers, and employees. The versatile and perfect short videos can be used to showcase their services to clients. The videos can be used as social media content for many more years to come.

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